On March 11th, the Chinese team of Greystar, the world's largest rental apartment operator, visited Mexarts Group's headquarters and its third factory, initiating a fruitful exchange and cooperation. Daniel Lv, Chairman of Mexarts Group, and other leaders warmly welcomed the visiting guests and engaged in in-depth discussions regarding the upcoming apartment project in Shanghai.
Strong collaboration leads to outstanding co-creation.
This visit marks a joint exploration between both parties on the integration of design aesthetics and residential space development following their strong collaboration.
The charm of spatial aesthetics, experience the craftsmanship behind the classics
The visit began with immersive experiences at Mexarts Aesthetic Gallery, where the guests explored Mexarts' classic collections and personally experienced the exquisite craftsmanship and emotions passed down through generations.
Following this, the Mexarts team accompanied the Greystar Capital leadership to visit Mexarts' third factory. The clean environment, rigorous processes, professional management, and fine craftsmanship everywhere exuded the spirit of craftsmanship and world-class quality inherent in Mexarts products.
The factory manager provided detailed explanations of material selection and production processes to the leaders: Mexarts' furniture products are infused with the deep emotions of designers and craftsmen, rooted in dedication to their original intentions and reverence for quality. Guided by standards of inheritance, each piece of furniture is born as a companion in every home.
Gathering an international perspective, forging a new era of rental apartments in China
During the discussions, Greystar shared its years of development experience and profound understanding of the market. They emphasized that when people talk about "home," what truly matters is the enhancement of living experience, which requires providing a beautiful living environment and innovative services. This concept aligns perfectly with Mexarts' mission of "creating beauty, delivering happiness." For the upcoming Shanghai apartment project, it represents an important platform for collaboration, with both sides eagerly anticipating that the provided "home" can become the preferred choice for more residents.
Leveraging Mexarts Group's 30 years of accumulated profound design capabilities, product research and development manufacturing capabilities, as well as in-depth research and insights into user lifestyles, Mexarts Contract has been deeply cultivating the commercial residential space field for nearly 20 years. It focuses on conducting in-depth analysis based on urban heritage, surrounding enterprise characteristics, potential user age preferences, lifestyles, and emotional appeals, providing professional solutions tailored to the commercial positioning of the project, and ensuring the overall implementation of the project.
As a messenger of conveying beauty, Mexarts hopes to empower living spaces with design aesthetics through this outstanding collaboration, breaking the traditional rental apartment model, ushering in a new era of rental apartments in China, and assisting Greystar Capital in creating iconic projects in the Chinese rental apartment sector, bringing aesthetic empowerment to the commercial residential field.
Greystar
Established in 1993, Greystar is currently the world's largest long-term apartment operator, with over 2,000 projects worldwide spanning across North America, South America, Europe, Asia, and Oceania. Its Asia-Pacific regional office was established in Shanghai in 2017. On December 18, 2020, the Chinese rental community brand "Reside LIV'N" launched its first rental housing project, Reside LIV'N833, located in Changning District, Shanghai. With high-quality living experience and services, it aims to disrupt the traditional rental model and lead a new lifestyle trend.
Mexarts Contract