In such a place full of stories, Mexarts, with a deep understanding of the brand philosophy of Xpeng Motors, has transformed Xpeng Motors' new flagship experience center located at Daci Temple in Chengdu into a space filled with futuristic technology and romantic humanistic atmosphere.
Case: Xpeng Motors Flagship Eperience Center
This case was covered in the authoritative Japanese design magazine Retail Architecture, aiming to explore technology and lead the future of travel revolution. Xiaopeng Motors hopes that this space will be a new presentation that overturns traditional car showrooms-a design landmark for architecture and commercial spaces, as well as a trendy destination representing the attitude of the Xiaopeng brand.
After deeply understanding the brand philosophy and design requirements of Xpeng Motors, the lead designer of this project, Hiroshi Yoshida, and the team focused on the four core keywords of "mystery, technology, youth, and trend," to bring users an unprecedented sensory impact and innovative lifestyle experience.
Light and shadow illusion, connecting the present with the future.
Taking Xpeng's "X" logo as the core element, cleverly extended, a series of LED screens are three-dimensionally spliced and expanded at different angles to form a stunning visual light and shadow curtain wall.
Leap through time, and feel the flow of technology before your eyes.
The interior of the space is an extension of the more abstract building exterior, breaking away from traditional car dealership designs, using large areas of blue glass and mirrored metal to create a transparent and futuristic space.
The core vehicle display area on the first floor adopts an open design, using LED screens instead of traditional walls. The light and shadow on the walls echo the dynamic experience of driving, breaking the static feeling of display.
Leap through time, the sense of technology flows before your eyes.
Whenever someone passes by, their silhouette leaves behind changing projections. In that moment, the distance between people and technology disappears, each movement forming a fascinating and cool animated tableau.
Close to life, unlocking infinite possibilities
When stepping onto the curved blue staircase, it feels like traversing a spacetime tunnel connecting the future of technology with real-life, arriving at the second floor of the experience center. Here, it's an area for users to perceive, discover, and experience their preferred lifestyles.
Inside the second floor, natural and comfortable space is created using wood materials, artistic wall colors, and green plants. Through clever soft partitioning, multiple areas for activities, leisure, and negotiations are delineated, allowing people to relax and unwind in a relaxed and pleasant atmosphere, while also fostering more joyful emotions and creative inspirations.
Thus, a "world encompassing all things" is born, breaking through all boundaries of time, distance, people, and nations, leading everyone into a magical future full of wonderful experiences.
